Marketing with WeChat
How CanadaPay can help:
The best way for local businesses to enter the giant market in China and target Chinese tourists and new immigrants is having a clear digital marketing strategy. For example, it is almost impossible to succeed without WeChat advertisement in China.
Every business needs to create a WeChat official account. Signing up for WeChat Pay will automatically get you an official account on WeChat. Then the level of advertising is up to each merchant. CanadaPay can help in finding that perfect marketing strategy.
One of the most popular elements of WeChat is the “Moments” function
A Moments Ad allows advertisers to advertise within the Moments section, which is comparable to Facebook’s Newsfeed. WeChat Moments advertisement offers brands an easier and more affordable way to advertise on the app.
It comes in 2 different formats, display ads and video ads. If a user clicks or shares an ad with friends, it means that ad is a good fit. Then, WeChat will place the ad on the Moments pages of other similar users, which helps the ad to go viral. If a user likes or shares an ad it will also be placed in the moments of their contacts.
Advertisers are able to target based on users’ information, specifically: location, interests, age, gender, education, marital status, device, or even behavior within the WeChat app. Marketers anticipate WeChat will add further targeting options to improve its advertising system in the future.
In January this year, an ungraded version was launched developing a number of different storytelling methods to attract and engage with WeChat users.
Chanel, Miu Miu, and Yves Saint Laurent (YSL) were the first brands to put multimedia ads on Moments and other are now rushing in.
Today, Moments ads are one of the top choices for advertising for luxury brands in China.
Burberry is known as one of the most appreciated brands in China, they have used WeChat for the London runway show, audio commentary was offered by Chinese celebrities. They used WeChat for their London runway show, and audio commentary was given by Chinese celebrities. They sent a virtual plaque engraved with the names of all people who sent them a message. It was a way to make followers feel unique and to feel they have a relation with the brand they love. This is a way brands can develop loyalty.
WeChat has become a lucrative marketing platform with its plethora of different functions. Brands and companies can geo-localize potential consumers, categorize them, and target them effectively.
McDonald’s quickly understood the power of WeChat in their marketing strategy. They have been highly active on the network. They share fun and interactive content through the audio function. The brand also sponsored a contest asking people to record a ‘Big Mac Rap’. This inspired online fans because the campaign was fun and free. Engaging directly with consumers helps to improve the brand’s image and its e-reputation.
This is just the tip of the iceberg. Ask CanadaPay how we can help your business communicate and engage with Chinese consumers and expand your business!
We can help you develop loyalty programs
WeChat allows a company or a brand to convert their followers into members. A business can use a marketing strategy of creating loyalty programmes using geo-location services to locate consumers and offer promotions close to them.
There are three ways to market to consumers on WeChat:
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Offer a VIP card through the app
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Send promotions
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Give e-coupons that they can exchange in stores
Followers of a merchant may also have exclusive access to their services and receive discounts
at the nearest store by sending their location to the account.
